Established the graphic design company Studio Mash in Azabu
Changed name to MASH Style Lab Co., Ltd.
Full-fledged entry into animation production for advertising
Joined the fashion industry and developed the women’s brand snidel
Developed the loungewear brand gelato pique
Transferred the Fashion Headquarters to Minami-Aoyama in Minato Ward
Developed the women's brand FRAY I.D
Established MASH Beauty lab Co., Ltd., launched the Cosme Kitchen project
Developed the women’s brand Lily Brown
Moved to Shibuya in Shibuya Ward to consolidate all group offices
Expansion into other Asian markets: Local subsidiaries established in Shanghai, Taipei, and Hong Kong (Shanghai subsidiary now Jiaqu Shanghai Co., Ltd.)
Established MASH Holdings Co., Ltd.
Established MASH Food Lab Co., Ltd. affiliate in Hong Kong
Separated departments into wholly-owned subsidiaries of MASH Holdings
Established USAGI ONLINE Co., Ltd., MASH Design Lab Co., Ltd., and MASH Life Lab Co., Ltd.
Developed the natural and organic boutique Biople by CosmeKitchen and the skincare brand F organics
Developed the women’s brand FURFUR
Opened the authentic French crepe shop gelato pique cafe
Established MASH Style Lab Co., Ltd. as an affiliate in Macao
Developed the women’s brand Mila Owen
Developed the women’s brand emmi
Relocated MASH Group headquarters to Kojimachi in Chiyoda Ward
Launched the corporate slogan “Wellness Design”
Changed the group’s CI (corporate identity)
Developed the women’s brand styling/ and the women’s and men’s brand LITTLE UNION
Developed the total beauty brand Celvoke
Opened the organic cafe and restaurant Cosme Kitchen Adaptation
Entered into an exclusive contract with the New Zealand natural care brand ecostore
The entire MASH Group declared itself FUR FREE and discontinued the use of real fur
Launched the MASH PARK PROJECT, a charity project for disaster relief
Opened the French restaurant AZUR et MASA UEKI
Opened MASH no Mori Nursery School as an in-house nursery school at the headquarters
Established ecostore Japan Ltd., a joint venture with New Zealand's ecostore Company Limited
Established MASH U.S.A INC. as an affiliate in New York, foray into North America
Developed the women's brand CELFORD
Developed the organic and natural makeup brand to/one, the natural hair care brand O by F, and the body care brand geosoap
Developed the Taiwanese soft-serve ice cream shop NINAO
Rebranded snidel and changed the logo to “SNIDEL”
Established MASH SINGAPORE PTE. LTD. in Singapore, MASH TAIWAN Co., Limited in Taiwan, and GELATO PIQUE U.S.A. INC in New York
Opened SNIDEL and gelato pique roadside stores in New York.
Developed the music and culture project WAVE and the underwear brand UNDERSON UNDERSON
Developed the loungewear brand SNIDEL HOME
Started the handmade soba business and opened Keyaki
Developed the bedding brand gelato pique Sleep
Developed the total beauty brand SNIDEL BEAUTY
Rebranded Lily Brand and changed the logo notation to “LILY BROWN”
Donated MASH PARK ONAGAWA to the town of Onagawa in Miyagi Prefecture(*The first park created in the MASH PARK PROJECT, a charity project for disaster relief)
Entered into an exclusive contract with Me Today, a premium skincare and supplement brand from New Zealand
Changed the brand name of Biople by CosmeKitchen to “Biople”
Developed the women’s brand MIESROHE
Developed the men’s brand AOURE
Established Barbour partners Japan Ltd. and launched lifestyle brand
Developed the skin care brand Mitea ORGANIC
Developed the women’s brand SORIN
Opened the soba shop Uehara
Entered into an exclusive contract with trilogy, an organic skincare brand from New Zealand
Established Ballelite Co., Ltd.
Developed the world's first Mucha foundation-approved brand MUCHA
Developed SESAME STREET MARKET which is the world's only official store of Sesame Street
Developed the brand Ballelite
Developed the natural natural and organic convenience store Biop
Opened the Stone-ground Soba shop Sotoichi
Opened gelato pique GRANDE MAISON HANNAM, a standalone store with a garden terrace in South Korea
Established INNERSENSE ASIA Inc., launched the U.S. hair care brand INNERSENSE
Jointly acquired shares of LeSportsac Japan Co., Ltd. with ITOCHU Corporation and launched the U.S. bag brand LeSportsac
Launched the New Zealand children's clothing brand JAMIE KAY
Launched the Italian luxury luggage brand FPM Milano
Launches “Maison Cielune,” a women’s brand born in Hong Kong and expanding across East and Southeast Asia
LeSportsac launches apparel line
Established MASH Korea CO., Limited
Opened the 100%-buckwheat soba resutaurant SOBA FUTATSU